Join millions of people across the world who will wear jeans with a purpose, support survivors, and educate themselves and others about all forms of sexual violence

Denim Day is recognized on the last Wednesday in April in honor of Sexual Assault Awareness Month. The campaign began after a ruling by the Italian Supreme Court to overturn a rape conviction because the justices felt that since the victim was wearing tight jeans she must have helped the person who raped her remove them, thereby implying consent. Following the reversal, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim

As the longest-running sexual violence prevention and education campaign in history, Denim Day asks community members, elected officials, businesses and students, and all individuals  to make a social statement with their fashion statement by wearing jeans on Denim Day as a visible means of protest against the misconceptions that continue to surround sexual violence

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